Art Basel / Brandspanking
Art Basel is an annual celebration of art, music, food and culture, hosted annually in Miami. The festival is a priority for Toyota, as it seeks to engage an audience of young, creative influencers. This year, Toyota co-hosted a music showcase with Fader magazine, and wanted a creative way to integrate the Toyota Avalon to the event.
We have used the actual Toyota Avalon as the canvas, using custom projection mapping software to express the spirit of both the Toyota Avalon brand and of Art Basel. The event garnered the desired buzz around Miami and on social media, and was considered a success among attendees, Toyota, and Fader magazine.